For companies comparing <a href=https://www.linkedin.com/pulse/google-ads-marketing-agency-5-best-2026-how-pick-right-one-j2tqf/>google ads agency</a>, the first questions should concern attribution, landing pages, budget allocation, and communication frequency. A useful proposal should identify current tracking gaps, explain the initial audit, and show how experiments will be prioritized. A written scorecard makes it easier to compare providers consistently and spot missing deliverables before signing a contract.

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